The Content

Challenge Engine

Activate community. Curate on-brand content. Automate payouts and prizes at scale.

3D coins rotating in place

36x

engagement per dollar than influencers and ads.

0%

admin with automated tracking, ranking and payouts in cash or crypto.

12x

the viral spread vs. influencers and ads.

$0

minimum spend. Cash payouts are an optional incentive.

1

invoice per campaign that covers all creators.

engagement per dollar
vs. influencers and ads.

0%

admin with automated
tracking and payouts.

12x

The viral spread vs.
influencers and ads.

$0

Minimum spend.
Cash payouts optional.

1

invoice per campaign
that covers all creators.

Iridiscent 3D lightning bolt with colorful reflective surfaces.3D image of a coin with a dollar signIridescent number one medal with a crown floating above it.3D image of a heartMetallic round button with a check mark symbol in the center and iridescent colors.3D image of a star

engagement per dollar
vs. influencers and ads.

0%

admin with automated
tracking and payouts.

12x

The viral spread vs.
influencers and ads.

$0

Minimum spend.
Cash payouts optional.

1

invoice per campaign
that covers all creators.

Trusted by over 100 brands.

The content is there. The system isn't.

Finding, incentivising, and rewarding community content manually is chaos.

GIMI is the system: run challenges, moderate submissions and automate rewards on one purpose-built platform.

Gita Sahani
@GitaSahani3
Earned
$73
Marss Geist
@CryptoMarss3
Earned
$24
Zavier Edits
zavynxedits
Earned
$15
Drid Ho
mhdridho
Earned
$5
Putra Verse
putraverse
Earned
$3
Wayan Leonardo
omahwayan
Earned
$16
Apil Louise
apil
Earned
$10
Ahmed El-Mahmoud
@ahmeedius
Earned
$235
Marcus Baca
@marcus-baca
Earned
$178
Jonah Lewis
@jonahklewis
Earned
$52
Daha Lewis
@daha
Earned
$15
Henry Zilla
@vadzilla
Earned
$1092
Andrew Parker
@rimtrue7
Earned
$31
Idowu Adeyemo
@cleanways
Earned
$43
Sophia Williams
@crypto-son1c
Earned
$21
Oliver Jenson
@ojarrr
Earned
$23
Chris Going
@user-yj8sf4f0vf9vz9h
Earned
$89

You run the play. They run with it.

Rank and reward brand-approved content for performance or quality. Run open or invite-only challenges with tiered creator access & rewards.

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1. Set

Pick a challenge.
Set the rules and rewards.

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2. Review

Review content submissions. Approve what’s on-brand.

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3. Run

Results start steaming in.
Rewards flow automatically.

Collage of lifestyle images including a glass of drink, palm trees, two individuals wearing sunglasses and stylish clothes, a swimming pool, a drink can outdoors, gold chain jewelry, and red flowers.

On-Brand AI Content.

AI means billions more people can create content for brands. On GIMI, creators generate AI content directly inside your challenges. Create a moodboard to guide the output and dramatically increase content quality and brand consistency.

Review our product. Create a tutorial. Remix my art. Make an AI ad for our brand. Clip viral moments from my vlog.
Review our product. Create a tutorial. Remix my art. Make us a Jingle. Design a poster. Meme our ad. Make an AI ad for our brand. Clip viral moments from my vlog.
Review our product. Create a tutorial. Remix my art. Make us a Jingle. Design a poster. Meme our ad. Make an AI ad for our brand. Clip viral moments from my vlog.

1.2m content submissions +

Cross Platform

Tiktok, Instagram, Youtube, Facebook, X and Reddit.

Anti-Bot Protection

Clean engagement score & AI scanner.

Tiered Access

Open or invite-only challenges with tiered creator access and rewards.

Advanced Analytics

Cross-platform engagement analytics per submission.

One System. Three Modes.

All challenge modes includes cross-platform tracking and moderation. Monetary rewards are totally optional.

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Discover

Surface, champion and curate top content & creators.

Reward

Automated instant payouts for results and bonuses in cash or crypto.

Award

Award submissions with fixed prizes. Top spots or winner takes all.

0% Friction.
100% Wins.

Running reward campaigns on GIMI is simple. Set your budget, rules, and reward logic. Go live. Creators post across socials, and you approve their posts so they earn automatically for clean engagement (likes, views, comments, shares) and/or quality rewards like approval bonuses and spotlights. Watch our 2-minute walkthrough to learn more.

Make it Obvious.

Your community already creates content. But it gets buried in threads, hashtags, and libraries with no single system to surface the best work. Our moderation dashboard makes high quality, on-brand submissions obvious. Our AI scanner picks up bots and off-brand content instantly.

User interface showing a list of four posts pending approval with images, usernames, challenge titles, brand status, and action buttons for reject or accept.
Young woman with braided hair and large hoop earrings wearing a blue patterned jacket stands in front of a collage of colorful posters and flyers.

Fuel Culture.

Culture is crowdsourced and chronically online. Your community creates it in public, at speed, and at scale. With or without you.  Smart brands don't try to own it. They fuel culture: with clear prompts, structure, direction and rewards. GIMI is built for exactly that.

API integrations.

Integrate your platform directly into challenges. Let creators prompt, generate and submit content using your tools inside GIMI itself. Reach out to discuss custom API integrations, SDK deployment, and embedded workflow implementation.

Person wearing white protective coveralls and brown gloves plugging a white electrical device into a wall outlet on a blue wall, standing on green carpet.

Backed by world-class partners.

GIMI IRL

GIMI V1 (BlockBook) 
Show How Easy
When we launched GIMI V1 (then BlockBook), we wanted to prove that our own community could be our best marketing engine. So, we launched a single campaign inviting users to show how easy it is to earn on the platform—no ad budget, no influencers, just pure creativity. Within days, submissions poured in from around the world: videos, memes, mash-ups, and tutorials. The community wasn’t just participating; they were testing, teaching, and amplifying GIMI better than we could ourselves. What began as a product test became a self-sustaining marketing loop—“Liquid Content” in motion.
Duration: 4 weeks
Submissions: 3,661
Views: 3.78M
Engagements: 255,357
CPV: $0.031
CPE : $0.0021
Viral Coefficient : 594%
Earn Park – Build, Share, Earn
Education meets culture.

Earn Park is a community-first Web3 platform built to make DeFi simple and accessible. Ahead of their Token Generation Event, they wanted to do more than promote—they wanted to educate and onboard new believers. Their campaign invited users to build, share, and earn while learning the basics of Earn Park. The result was a wave of creativity—memes, animated explainers, and bite-sized content breaking down tokenomics in everyday language.
Duration: 3 weeks
Submissions: 935
Views: 1.13M
Engagements: 81,062
CPV: $0.0026
CPE : $0.0368
Viral Coefficient : 823%
Pluto Pets – Pet Care with Heart
A startup’s MVP meets UGC validation.

Pluto Pets, an early-stage app for pet owners, set out to test its product with real users. With no marketing budget and a mission to make pet care more human, founder and vet Olivia turned to GIMI to launch a community-driven campaign. Pet lovers responded with hundreds of wholesome submissions—sharing their pets, stories, and care tips. The result was authentic validation, viral reach, and an emotional connection no ad could buy.
Duration: 3 weeks
Submissions: 300
Views: 596,459
Engagements: 54,164
CPV: $0.0014
CPE : $0.015
Total Spend : $828.47
STORY Protocol
Ahead of their highly anticipated TGE, Story Protocol invited the community to showcase their whitepapers in the most creative and iconic ways around the world. The result? Hundreds of real, organic submissions from across the globe—each showing genuine support and excitement.
Duration: 3 weeks
Submissions: 482
Views: 462k
Engagements: 6,400
Viral Coeffieint : 190.46%
Dirty Boxing Championship
DBX was founded by two UFC legends—Mike Jones and Mike Perry. Their upcoming fight in Miami served as the launchpad for a global content movement, inviting fans to remix, clip, and share fight-related content—turning each post into a powerful promotion tool.
Duration: 3 weeks
Submissions: 110
Views: 255k
Engagements: 1,757
CPE : $0.1
CPV: 0.0039$
Viral Coefficient:  156%
Culture Kicks
Culture Kicks is a fashion and sneaker brand that intersects urban culture and fashion. They went viral for their Sneaker Valuation videos, and their objective is to receive UGC around sneaker culture to weave into their branded channels, creating further engagement and deeper connections with fans.
Duration: 4 weeks
Submissions: 3,000
Social Shares: 1,000
Engagement Rate: 13,7%
Viral Coeffieint : 180%
Class of 2082
Class of 2082 is a glimpse into the lives of people from the future — a world shaped by new technology, cultures, and conflicts. Each character is introduced with a brief backstory, setting the stage for creativity. From there, the community is invited to remix these characters, reimagine their journeys, and tell entirely new stories across formats like art, video, memes, music, and writing. It's a collaborative storytelling universe where every remix adds to the evolving lore.
Submissions: 180k
Views: 1.3M
Engagements: 102k
Viral Coeffieint : 1002.09%

Wins all over.

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Results First

You get engagements, they get rewards. In that order.

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Real Growth

Delivered by our proprietary pay-per-engagement model that tracks more than just views.

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Tap the Crowd

There are 5.17 billion people on the internet. GIMI unlocks all of them—not just influencers.

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Viral Spread

Go viral faster at a fraction of the cost.

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Frictionless Payouts

Create a campaign. Decide who earns. The rest runs itself.

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Build the love

Turn your audience into fans with every reward.

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Borderless Rewards.

Instantaneous payouts in crypto or cash.

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Unmatched Engagement

27x more engagement per dollar at a fraction of the cost of ads and influencers.

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Cross Platform

GIMI tracks content on all your favourite platforms. Tiktok, Instagram, Facebook and more.

Start Free.
Get Winning.

Start free and build your first campaign. All plans include access to our creator network and campaign management tools. A 20% service fee applies to campaign reward pools.

Starter
Free
Launch challenges.  Track results. Build culture.
Unlimited challenges
Cross-platform tracking + leaderboards
Clean Engagement scoring
Brand approval workflow
Basic analytics
AI-assisted moderation
20% platform fee on payouts
Ideal for teams testing GIMI and running their first content campaigns.
Pro
$280/month
For growing teams running multiple campaigns with AI support
3 Active Campaigns & Seats
AI-Assisted Moderation
AI Anti-Farming & Bot Protection
Pro Analytics
Call Support
Perfect for teams that want efficiency, deeper insights, and reliable moderation.
Enterprise
Custom
White-label infrastructure for serious brands.
Everything in Free
Full white-label platform (your brand, your domain)
Custom payout rails (fiat + crypto)
Dedicated operations support
Advanced analytics + reporting
On-brand AI apps
Priority support
15% platform fee on payouts
Best for AI companies, agencies, and global brands running ongoing creator programs.

Brand FAQs

Get answers to our most frequently asked questions. Reach out for anything else.

What sort of creators will I find here?

GIMI connects you with the long tail of creators. These are everyday people who make authentic, shareable content. Think nano influencers, brand fans, and niche communities that care about your product. This is where real culture happens.

How expensive is it?

It’s simple. A small monthly subscription ($280) plus a 20% platform fee on the campaign budget you set. You only pay for performance, and every dollar goes toward real

Is this just a UGC platform?

Not at all. GIMI goes beyond traditional UGC. It is where internet culture meets creativity, from remixes and memes to short-form storytelling and authentic product content.

Can I test the platform first?

Yes, by subscribing. We do not offer free trials because we work closely with every partner to ensure success. Each brand gets a dedicated Client Success Manager who helps plan, launch, and optimize the first campaign for maximum ROI.

How do you prevent engagement farming or fake activity?

Our AI moderation system detects and caps suspicious growth patterns in real time. It analyzes comment quality, posting history, and engagement velocity to make sure your brand only pays for genuine reach and authentic creators.

Who creates and approves the content?

You set the creative brief, our creators submit their work, and then you or our team approve what fits your brand. Every campaign includes hybrid moderation so quality stays high and your message stays on point.

What results can I expect?

Most brands see 33x more engagement per dollar compared to paid ads and influencer marketing. The content you get is community driven, and designed to travel across platforms and the internet.