Run Content
Challenges at Scale

With purpose-built infrastructure to approve submissions, automate payouts and keep creators on-brand.

3D coins rotating in place

engagement per dollar
vs. influencers and ads.

0%

admin with automated
tracking and payouts.

12x

The viral spread vs.
influencers and ads.

$0

Minimum spend.
Cash payouts optional.

1

invoice per campaign
that covers all creators.

Iridiscent 3D lightning bolt with colorful reflective surfaces.3D image of a coin with a dollar signIridescent number one medal with a crown floating above it.3D image of a heartMetallic round button with a check mark symbol in the center and iridescent colors.3D image of a star

Trusted by over 100 brands.

No Structure?
No Scale.

100+ brands run challenges on GIMI to replace the chaotic slog of manual moderation, payouts and surfacing top community content. Gimi is the ops layer for cross-platform content challenges at scale. Every challenge mode has cross-platform tracking and anti-bot protection built in.

36x

engagement per dollar vs. influencers and ads.

0%

admin with automated tracking and payouts.

12x

the viral spread vs. influencers and ads.

$0

minimum spend. Cash payouts are optional.

1

invoice per campaign that covers all creators.

Community. Multiplied.

Drive explosive growth through community content challenges. Without the chaos of manual moderation and payouts.

12x

the viral spread vs. influencers and ads.

Holographic medal with number one and a crown above it.

0%

admin with automated tracking and payouts.

1.2m

content submissions & counting.

1

invoice per campaign that covers all creators.

36x

engagement per dollar vs. influencers and ads.

The content is there. The system isn't.

Finding, incentivising, and rewarding community content manually is chaos.

GIMI is the system: run challenges, moderate submissions and automate rewards on one purpose-built platform.

Creators trusted by 100+ brands

Gita Sahani
@GitaSahani3
Earned
$73
Marss Geist
@CryptoMarss3
Earned
$24
Zavier Edits
zavynxedits
Earned
$15
Drid Ho
mhdridho
Earned
$5
Putra Verse
putraverse
Earned
$3
Wayan Leonardo
omahwayan
Earned
$16
Apil Louise
apil
Earned
$10
Ahmed El-Mahmoud
@ahmeedius
Earned
$235
Marcus Baca
@marcus-baca
Earned
$178
Jonah Lewis
@jonahklewis
Earned
$52
Daha Lewis
@daha
Earned
$15
Henry Zilla
@vadzilla
Earned
$1092
Andrew Parker
@rimtrue7
Earned
$31
Idowu Adeyemo
@cleanways
Earned
$43
Sophia Williams
@crypto-son1c
Earned
$21
Oliver Jenson
@ojarrr
Earned
$23
Chris Going
@user-yj8sf4f0vf9vz9h
Earned
$89

You run the play. They run with it.

Rank and reward brand-approved content for performance or quality. Run open or invite-only challenges with tiered creator access & rewards.

3D image of a lightning bolt

1. Set

Pick a challenge.
Set the rules and rewards.

3D image of a tick in a circle

2. Review

Review content submissions. Approve what’s on-brand.

3D image of a coin with a dollar sign

3. Run

Results start steaming in.
Rewards flow automatically.

3D image of a lightning bolt

1. Set

Pick a challenge.
Set the rules and rewards.

3D image of a tick in a circle

2. Review

Review content submissions. Approve what’s on-brand.

3D image of a coin with a dollar sign

3. Run

Results start steaming in.
Rewards flow automatically.

On-Brand AI.

Create a custom AI generator with your brand imagery, rules and prompts in seconds. Embed it into any challenge. Ensure every submission is high quality and 100% on-brand.

Review our product. Create a tutorial. Remix my art. Make an AI ad for our brand. Clip viral moments from my vlog.
Review our product. Create a tutorial. Remix my art. Make us a Jingle. Design a poster. Meme our ad. Make an AI ad for our brand. Clip viral moments from my vlog.
Review our product. Create a tutorial. Remix my art. Make us a Jingle. Design a poster. Meme our ad. Make an AI ad for our brand. Clip viral moments from my vlog.

The Bells & Whistles

Cross Platform

Tiktok, Instagram, Youtube, Facebook, X and Reddit.

Anti-Bot Protection

Clean engagement score & AI scanner.

Tiered Access

Open or invite-only challenges with tiered creator access and rewards.

Advanced Analytics

Cross-platform engagement analytics per submission.

0% Friction.
100% Wins.

Running reward campaigns on GIMI is simple. Set your budget, rules, and reward logic. Go live. Creators post across socials, and you approve their posts so they earn automatically for clean engagement (likes, views, comments, shares) and/or quality rewards like approval bonuses and spotlights. Watch our 2-minute walkthrough to learn more.

Make it Obvious.

Your community already creates content. But it gets buried in threads, hashtags, and libraries with no single system to surface the best work. Our moderation dashboard makes high quality, on-brand submissions obvious. Our AI scanner picks up bots and off-brand content instantly.

User interface showing a list of four posts pending approval with images, usernames, challenge titles, brand status, and action buttons for reject or accept.
Young woman with braided hair and large hoop earrings wearing a blue patterned jacket stands in front of a collage of colorful posters and flyers.

Fuel Culture.

Culture is crowdsourced and chronically online. Your community creates it in public, at speed, and at scale. With or without you.  Smart brands don't try to own it. They fuel culture: with clear prompts, structure, direction and rewards. GIMI is built for exactly that.

AI Integrations.

Integrate your platform directly into challenges. Let creators prompt, generate and submit content using your tools inside GIMI itself. Reach out to discuss custom API integrations, SDK deployment, and embedded workflow implementation.

Person wearing white protective coveralls and brown gloves plugging a white electrical device into a wall outlet on a blue wall, standing on green carpet.

Backed by world-class partners.

GIMI IRL

GIMI Energy
Instant on-brand AI content from 1,000 fans
Read More
Duration: 3 days
Views: 1.6M
Viral Coefficient: 487%
Engagements: 46K
Grid of six videos showing diverse scenes.
ImagineArt
Micro-creator AI campaign flooding feeds with their digital card
Read More
Challenges: 3
Micro-payments: 120+
Countries: 26
Submissions: 498
Person holding a turquoise Bitget Wallet Mastercard with a large black arrow symbol in the center.
Bitget Wallet
Micro-creator AI campaign flooding feeds with their digital card
Read More
Duration: 1 week
Viral Coefficient: 487%
Views: 1.6M
Engagements: 46K
Smiling girl sitting at a wooden table with a notebook, a steaming glass of tea, and a red Santa hat-shaped candle holder.
Klevaro
Micro-creator AI campaign flooding feeds with their digital card
Read More
Contributions: 292
Viral Spread: 693.8%
Views: 345K
Total Spend: $523
Engagements: 42K
VeChain
Micro-creator AI campaign flooding feeds with their digital card
Read More
Views: +6M
Influencer Reach: 15x
Engagements: +720K
Earn Park – Build, Share, Earn
Micro-creator AI campaign flooding feeds with their digital card
Read More
Duration: 3 weeks
Submissions: 935
Views: 1.13M
CPV: $0.0026
CPE : $0.0368
Viral Coefficient : 823%
Engagements: 81,062
Pluto Pets – Pet Care with Heart
Micro-creator AI campaign flooding feeds with their digital card
Read More
Duration: 3 weeks
Submissions: 300
Views: 596,459
CPV: $0.0014
CPE : $0.015
Total Spend : $828.47
Engagements: 54,164
STORY Protocol
Micro-creator AI campaign flooding feeds with their digital card
Read More
Duration: 3 weeks
Submissions: 482
Viral Coeffieint : 190.46%
Views: 462k
Engagements: 6,400
Dirty Boxing Championship
Micro-creator AI campaign flooding feeds with their digital card
Read More
Duration: 3 weeks
Submissions: 110
Views: 255k
CPE : $0.1
CPV: 0.0039$
Viral Coefficient:  156%
Engagements: 1,757
Culture Kicks
Micro-creator AI campaign flooding feeds with their digital card
Read More
Duration: 4 weeks
Submissions: 3,000
Social Shares: 1,000
Viral Coeffieint : 180%
Engagement Rate: 13,7%
Class of 2082
Micro-creator AI campaign flooding feeds with their digital card
Read More
Submissions: 180k
Views: 1.3M
Viral Coeffieint : 1002.09%
Engagements: 102k
Smiling young woman holding a green GIMI energy drink can at an outdoor event with many people and GIMI branded banners and booths.
GIMI Energy
Instant on-brand AI content from 1,000 fans
Read More
Duration: 3 days
Views: 1.6M
Viral Coefficient: 487%
Engagements: 46K
Grid of six videos showing diverse scenes.
ImagineArt
Scaling AI content challenges with purpose-built infrastructure
Read More
Challenges: 3
Micro-payments: 120+
Countries: 26
Submissions: 498
Person holding a turquoise Bitget Wallet Mastercard with a large black arrow symbol in the center.
Bitget Wallet
Micro-creator AI campaign flooding feeds with their digital card
Read More
Duration: 1 week
Influencer Reach: 12x
Views: +1.2M
Engagements +110K
Smiling girl sitting at a wooden table with a notebook, a steaming glass of tea, and a red Santa hat-shaped candle holder.
Klevaro
From zero presence to hundreds of UGC assets powered by on-brand AI
Read More
Viral Spread: 693.8%
Total Spend: $523
Views: 345K
Engagements: 42K
Top-down view of an octagonal UFC fighting ring with the VeChain logo and UFC 25 Years branding on the mat, surrounded by a crowd.
VeChain
Sustained attention during a critical month through 19 remix campaigns
Read More
Influencer Reach: 15x
Cost Per Engagement: $0.0305
Views: +6M
Engagements: +720K
Earn Park – Build, Share, Earn
User-led viral acquisition through creator rewards
Read More
Duration: 3 weeks
Submissions: 935
Views: 1.13M
Engagements: 81,062
Pluto Pets – Pet Care with Heart
Pet creators validating a startup MVP with authentic UGC
Read More
Submissions: 300
Total Spend : $828.47
Views: 596,459
Engagements: 54,164
STORY Protocol
Community creativity powering a protocol launch
Read More
Submissions: 482
Viral Coefficient: 190.46%
Views: 462k
Engagements: 6,400
Dirty Boxing Championship
Fight promotion amplified through fan remixes
Read More
Duration: 3 weeks
Submissions: 110
Views: 255k
Engagements: 1,757
Culture Kicks
Scaling brand content & love through fan UGC
Read More
Submissions: 3,000
Social Shares: 1,000
Duration: 4 weeks
Engagement Rate: 13,7%
Class of 2082
Scaling a brand world through fan character remixes 
Read More
Submissions: 180k
Viral Coefficient: 1002.09%
Views: 1.3M
Engagements: 102k

GIMI IRL

GIMI Energy
To showcase how brands can instantly activate audiences with on-brand AI, we created GIMI Energy, a fictional energy drink paired with a custom AI app. Fans simply uploaded a selfie, PFP, or photo with friends and instantly received personalised, on-brand assets ready to share. No agencies.

No long production cycles. Just photo + prompt → branded content → built-in distribution.

What started as a simple product experiment quickly turned into a proof point for how brands can deploy AI apps on GIMI to turn audiences into creators. In just days, users generated hundreds of assets, distributed them across socials, and organically amplified the brand. Personalized. Fun. Built to compound. Liquid content in motion.
Read More
Duration: 3 days
Assets Generated: 979
Views: 1.6M
Engagements: 46K
Viral Coefficient: 487%
Grid of six videos showing diverse scenes.
ImagineArt
Like most Gen AI companies, content challenges are ImagineArt’s strongest growth lever and most effective advertising channel. The problem is operational. Existing solutions make it nearly impossible to manage submissions, track quality, and process hundreds of micro-payments to smaller creators. GIMI became the operational layer. We handled creator onboarding, submissions, moderation, and payouts while creators generated and distributed content across Reddit and LinkedIn. This was run as a private campaign for close community members and vetted creators only, turning product usage into structured distribution. A high-signal creator cohort, clean incentives, and measurable outcomes.

No chaos. Just creators → content → distribution → rewards.
Read More
Challenges: 3
Submissions + distributed assets: 498
Micro-payments processed: 120+
Countries: 26
Person holding a turquoise Bitget Wallet Mastercard with a large black arrow symbol in the center.
Bitget Wallet
Bitget launched a 7-day creator-led AI challenge to promote their new Digital Card, replacing traditional influencer spend with community-powered distribution. Instead of paying a handful of large creators, Bitget activated hundreds of micro-creators through GIMI. Creators generated personalised AI content showcasing the Digital Card and distributed it organically across TikTok, X, and Instagram. What emerged wasn’t just reach, it was real adoption. Users weren’t reposting ads, they were creating, sharing, and explaining the product in their own voice. The campaign outperformed traditional influencer activations while building sustained visibility across multiple social channels. A short campaign turned into a high-velocity distribution loop powered entirely by creators.
Read More
Duration: 1 week
Views: +1.2M
Engagements: +110K
Influencer Reach: 12x
Smiling girl sitting at a wooden table with a notebook, a steaming glass of tea, and a red Santa hat-shaped candle holder.
Klevaro
Klevaro launched as a brand-new eCommerce site in the UK with zero audience, no exposure, and almost no existing content. Instead of running traditional ads, they deployed an on-brand AI app on GIMI. Users selected products directly from the marketplace, added a selfie or character image, and instantly generated personalised assets with built-in product placement. From there, creators distributed content across Instagram and Facebook, while Klevaro affiliates reshared top-performing assets across their own channels. What started as a cold launch quickly became a creator-powered distribution engine. In just days, Klevaro went from zero presence to hundreds of UGC assets, meaningful engagement, and viral spread, all driven by micro-creators using AI. No agencies. No ad creatives.
Read More
Contributions: 292
Views: 345K
Engagements: 42K
Viral Spread: 693.8%
Total Spend: $523
VeChain
During one of the most important phases of their roadmap, VeChain needed sustained attention, not just one spike. Instead of running a single campaign, they launched 19 structured challenges over 1 month on GIMI. Each challenge focused on a specific narrative pillar, product update, or ecosystem moment. Creators didn’t just repost announcements. They interpreted them. Explained them. Remixed them. Distributed them. What emerged wasn’t just engagement. It was a decentralised content engine. Micro-creators across the ecosystem consistently produced and shared content tied to VeChain’s roadmap, creating layered distribution across X, TikTok, and Instagram. The result was sustained cultural visibility during a critical growth window.
Read More
Views: +6M
Engagements: +720K
Influencer Reach: 15x
Earn Park – Build, Share, Earn
Education meets culture.

Earn Park is a community-first Web3 platform built to make DeFi simple and accessible. Ahead of their Token Generation Event, they wanted to do more than promote—they wanted to educate and onboard new believers. Their campaign invited users to build, share, and earn while learning the basics of Earn Park. The result was a wave of creativity—memes, animated explainers, and bite-sized content breaking down tokenomics in everyday language.
Read More
Duration: 3 weeks
Submissions: 935
Views: 1.13M
Engagements: 81,062
CPV: $0.0026
CPE : $0.0368
Viral Coefficient : 823%
Pluto Pets – Pet Care with Heart
A startup’s MVP meets UGC validation.

Pluto Pets, an early-stage app for pet owners, set out to test its product with real users. With no marketing budget and a mission to make pet care more human, founder and vet Olivia turned to GIMI to launch a community-driven campaign. Pet lovers responded with hundreds of wholesome submissions—sharing their pets, stories, and care tips. The result was authentic validation, viral reach, and an emotional connection no ad could buy.
Read More
Duration: 3 weeks
Submissions: 300
Views: 596,459
Engagements: 54,164
CPV: $0.0014
CPE : $0.015
Total Spend : $828.47
STORY Protocol
Ahead of their highly anticipated TGE, Story Protocol invited the community to showcase their whitepapers in the most creative and iconic ways around the world. The result? Hundreds of real, organic submissions from across the globe—each showing genuine support and excitement.
Read More
Duration: 3 weeks
Submissions: 482
Views: 462k
Engagements: 6,400
Viral Coeffieint : 190.46%
Dirty Boxing Championship
DBX was founded by two UFC legends—Mike Jones and Mike Perry. Their upcoming fight in Miami served as the launchpad for a global content movement, inviting fans to remix, clip, and share fight-related content—turning each post into a powerful promotion tool.
Read More
Duration: 3 weeks
Submissions: 110
Views: 255k
Engagements: 1,757
CPE : $0.1
CPV: 0.0039$
Viral Coefficient:  156%
Culture Kicks
Culture Kicks is a fashion and sneaker brand that intersects urban culture and fashion. They went viral for their Sneaker Valuation videos, and their objective is to receive UGC around sneaker culture to weave into their branded channels, creating further engagement and deeper connections with fans.
Read More
Duration: 4 weeks
Submissions: 3,000
Social Shares: 1,000
Engagement Rate: 13,7%
Viral Coeffieint : 180%
Class of 2082
Class of 2082 is a glimpse into the lives of people from the future — a world shaped by new technology, cultures, and conflicts. Each character is introduced with a brief backstory, setting the stage for creativity. From there, the community is invited to remix these characters, reimagine their journeys, and tell entirely new stories across formats like art, video, memes, music, and writing. It's a collaborative storytelling universe where every remix adds to the evolving lore.
Read More
Submissions: 180k
Views: 1.3M
Engagements: 102k
Viral Coeffieint : 1002.09%

Start Free.
Get Winning.

Start free and build your first campaign. All plans include access to our creator network and campaign management tools. A 20% service fee applies to campaign reward pools.

Starter
Free
Launch challenges.  Track results. Build culture.
Unlimited challenges
Cross-platform tracking + leaderboards
Clean Engagement scoring
Brand approval workflow
Basic analytics
AI-assisted moderation
20% platform fee on payouts
Ideal for teams testing GIMI and running their first content campaigns.
Pro
$280/month
For growing teams running multiple campaigns with AI support
3 Active Campaigns & Seats
AI-Assisted Moderation
AI Anti-Farming & Bot Protection
Pro Analytics
Call Support
Perfect for teams that want efficiency, deeper insights, and reliable moderation.
Enterprise
Custom
White-label infrastructure for serious brands.
Everything in Free
Full white-label platform (your brand, your domain)
Custom payout rails (fiat + crypto)
Dedicated operations support
Advanced analytics + reporting
On-brand AI apps
Priority support
15% platform fee on payouts
Best for AI companies, agencies, and global brands running ongoing creator programs.

Brand FAQs

Get answers to our most frequently asked questions. Reach out for anything else.

What sort of creators will I find here?

GIMI connects you with the long tail of creators. These are everyday people who make authentic, shareable content. Think nano influencers, brand fans, and niche communities that care about your product. This is where real culture happens.

How expensive is it?

It’s simple. A small monthly subscription ($280) plus a 20% platform fee on the campaign budget you set. You only pay for performance, and every dollar goes toward real

Is this just a UGC platform?

Not at all. GIMI goes beyond traditional UGC. It is where internet culture meets creativity, from remixes and memes to short-form storytelling and authentic product content.

Can I test the platform first?

Yes, by subscribing. We do not offer free trials because we work closely with every partner to ensure success. Each brand gets a dedicated Client Success Manager who helps plan, launch, and optimize the first campaign for maximum ROI.

How do you prevent engagement farming or fake activity?

Our AI moderation system detects and caps suspicious growth patterns in real time. It analyzes comment quality, posting history, and engagement velocity to make sure your brand only pays for genuine reach and authentic creators.

Who creates and approves the content?

You set the creative brief, our creators submit their work, and then you or our team approve what fits your brand. Every campaign includes hybrid moderation so quality stays high and your message stays on point.

What results can I expect?

Most brands see 33x more engagement per dollar compared to paid ads and influencer marketing. The content you get is community driven, and designed to travel across platforms and the internet.